Tag Archives: mobile advertising

Video and Mobile are Fastest Growing Units Alongside Video Advertising

Video is the fastest growing digital advertising unit, expected to grow at about 24 percent compounded annual growth rate (CAGR) from 2014 to 2018, according to the PricewaterhouseCoopers report “Global entertainment and media outlook 2014 to 2018.” Mobile advertising growth … Continue reading

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Mobile advertising, especially in apps, rising fast

Mobile advertising is rising steeply, led by in-app advertising, according to Strategy Analytics and PricewaterhouseCoopers research, as reported in Mary Meeker’s report, Internet Trends 2014. While the growth is phenomenal, only a handful of advertising networks are making the lion’s … Continue reading

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Android is de facto mobile operating system

Android adoption has surged as the de facto mobile operating system, growing from a 25 percent market share in Q2 2011 to 65 percent penetration in Q4 2013. iOS for iPhone lags far behind in second place, growing its share … Continue reading

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Top mobile handset makers are Samsung, Nokia and Apple

The top mobile handsets owned by those ages 16 to 64 around the world are models made by Samsung, Nokia and iPhone, according to GlobalWebIndex’s Device Report 2014. The penetration of Samsung handsets has grown 5 percentage points during the … Continue reading

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Mobile video viewing has little impact on TV watching: Study

Nielsen analysed how much impact mobile video watching had on television viewing in each of the nine countries studied, and found that in the developed world, mobile video watching had little impact on TV watching, and that in the developing … Continue reading

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Video watching is fastest growing smartphone activity

Video watching is the fastest growing digital activity overall and on smartphones. Video watching on the mobile Web is most popular in China and the United States, with 74 percent and 72 percent engaging in this activity. Video watching on … Continue reading

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Texting, social networking among the top mobile activities

According to Nielsen’s mobile research, the most popular smartphone activities in the world are text messaging, social networking, Web browsing, applications, instant messaging and location-based services/GPS. These activities are less popular in some countries, such as India and Turkey, where … Continue reading

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Good value for money is top reason for buying a mobile

The top reasons to buy mobile devices are good value for money, especially in China, India, the United Kingdom, the United States and Russia. A stylish design is particularly important in Brazil, Russia and Turkey, while the ease of use … Continue reading

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Mobile phone service costs range widely across the world

Mobile operators in every country offer a variety of usage plans to mobile customers. In the United States, the United Kingdom, South Korea and China, for example, “all you can eat” data plans are readily available. In Russia, Turkey, Italy, … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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