Tag Archives: Mobile apps

Millennials Pay for E-Books Just as Much as Mobile Apps

The most popular paid content online is the mobile app, according to GlobalWebIndex in Jan. 2015, especially high among Millennials ages 17 to 31, 25 percent of whom said they purchased a mobile app in the past month. Internet-connected Millennials … Continue reading

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Facebook Trumps Most Popular App in U.S.

The most popular digital media brands are also the most popular mobile app brands in the United States, according
to comScore. In June 2014, Facebook drew 115.4 million
app users, far ahead of the competition, including YouTube’s app with 83.4 million, Google … Continue reading

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Social Networking Apps Make Up A Quarter of U.S. App Engagement

The majority of U.S. mobile app activity in June 2014 was driven by two main app categories: social networking and games, together representing 41 percent of all app time spent, followed by radio, 8 percent; multimedia such as videos and … Continue reading

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American iPhone Users Who Earn More Income Use Mobile Apps More

American iPhone app users earn 40 percent more in income than Android phone users and use their apps nine hours more per month, according to a comScore report, released in June 2014. There are 62.6 million iPhone app users in … Continue reading

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Two-Thirds of Americans Downloaded No Apps in June 2014

Two-thirds of Americans do not download any apps in a month, while 8.4 percent download one, 8.9 percent down- load two, 6.2 percent download three, 3.7 percent download four and 4.8 percent download five to seven apps, according to comScore. … Continue reading

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Games Accessed by Millennials Trumps All Other Categories

Millennials are more prolific users of apps, according to the GWI study. When comparing the entire Internet population using apps to Millennials, ages 18 to 34, 53 percent of Millen- nial Internet users accessed game apps last month, followed by … Continue reading

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Time Spent on Desktops Takes Sharp Decline

Apps have become the platform by which most American Internet users access content, according to comScore. In June 2014, 60 percent of digital media time was spent on mobile and 40 percent on desktop. Of all digital media time spent, … Continue reading

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Games Tops Most Popular App Category

The most popular apps in the world are games, social networks, music, entertainment, photos, utilities and chat, according to a GlobalWebIndex study published in Jan. 2015. The study compared apps that had been downloaded and apps that had actually been … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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