Tag Archives: mobile traffic

Mobile Phones Reach 31% of Total Web Page Views, Up 39%

According to We Are Social, 62 percent of the world’s share of Web page views came from laptops and desktops, while 31 percent came from mobile and 7 percent came from tablets. Gaming devices made up just 0.1 percent of … Continue reading

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Percentage of Total Webpages Served to Mobile Phones Spikes

Mobile’s share of Web traffic, measured by Web pages served to mobile phones, is led by Nigeria, followed by India, South Africa, Indonesia, the United Arab Emirates, Saudi Arabia, Poland, Thailand, Malaysia, Singapore, Mexico, Japan, South Korea, Spain, Turkey, the … Continue reading

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Android is de facto mobile operating system

Android adoption has surged as the de facto mobile operating system, growing from a 25 percent market share in Q2 2011 to 65 percent penetration in Q4 2013. iOS for iPhone lags far behind in second place, growing its share … Continue reading

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Top mobile handset makers are Samsung, Nokia and Apple

The top mobile handsets owned by those ages 16 to 64 around the world are models made by Samsung, Nokia and iPhone, according to GlobalWebIndex’s Device Report 2014. The penetration of Samsung handsets has grown 5 percentage points during the … Continue reading

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Mobile video viewing has little impact on TV watching: Study

Nielsen analysed how much impact mobile video watching had on television viewing in each of the nine countries studied, and found that in the developed world, mobile video watching had little impact on TV watching, and that in the developing … Continue reading

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Video watching is fastest growing smartphone activity

Video watching is the fastest growing digital activity overall and on smartphones. Video watching on the mobile Web is most popular in China and the United States, with 74 percent and 72 percent engaging in this activity. Video watching on … Continue reading

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Texting, social networking among the top mobile activities

According to Nielsen’s mobile research, the most popular smartphone activities in the world are text messaging, social networking, Web browsing, applications, instant messaging and location-based services/GPS. These activities are less popular in some countries, such as India and Turkey, where … Continue reading

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Good value for money is top reason for buying a mobile

The top reasons to buy mobile devices are good value for money, especially in China, India, the United Kingdom, the United States and Russia. A stylish design is particularly important in Brazil, Russia and Turkey, while the ease of use … Continue reading

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Mobile phone service costs range widely across the world

Mobile operators in every country offer a variety of usage plans to mobile customers. In the United States, the United Kingdom, South Korea and China, for example, “all you can eat” data plans are readily available. In Russia, Turkey, Italy, … Continue reading

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Mobile phone model demographics vary by country

The Nielsen Company’s mobile research in 2013 identified the demographics of smartphone and feature phone users in each of the 10 countries they studied. In Australia, smartphone owners tended to be younger, between the ages of 16 and 34, and … Continue reading

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