Tag Archives: Nielsen

Mobile video viewing has little impact on TV watching: Study

Nielsen analysed how much impact mobile video watching had on television viewing in each of the nine countries studied, and found that in the developed world, mobile video watching had little impact on TV watching, and that in the developing … Continue reading

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Mobile phone model demographics vary by country

The Nielsen Company’s mobile research in 2013 identified the demographics of smartphone and feature phone users in each of the 10 countries they studied. In Australia, smartphone owners tended to be younger, between the ages of 16 and 34, and … Continue reading

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Mobile phone model usage varies by country

The Nielsen Company also looked at mobile phone ownership based on device type, including smartphones, feature phones and multimedia phones. The highest penetrations for smartphones is in South Korea, 67 percent, followed by China, 66 percent; Australia, 65 percent; Italy, … Continue reading

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Mix of media use defines American habits: Study

The average American still spends most of his or her media time each day on television and radio, but an increasing amount of time on smartphones and time-shifted television, according to Nielsen. The average time spent by Americans ages 18 … Continue reading

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U.S. smartphone tends to access content through apps: Study

The U.S. smartphone user is much more likely to access content through apps (89 percent of time spent) compared to mobile Web (11 percent of time spent). The amount of time spent by each smartphone user has risen dramatically from … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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