Tag Archives: Online video

Video and Mobile are Fastest Growing Units Alongside Video Advertising

Video is the fastest growing digital advertising unit, expected to grow at about 24 percent compounded annual growth rate (CAGR) from 2014 to 2018, according to the PricewaterhouseCoopers report “Global entertainment and media outlook 2014 to 2018.” Mobile advertising growth … Continue reading

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Importance of Video Content and Popularity Differ by Category

Is there a difference between news of interest to the video viewer and news videos they actually watch? It has long been said that readers and viewers know they should read and view news of substance and import like world … Continue reading

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Reasons for Not Using News Video Categorized by Country

Fifty-two percent of Finnish respondents said they preferred reading articles over watching videos, followed by 46 percent of those from Germany. Between 23 percent and 29 percent of those respondents from Spain, Germany, Finland, the United States and Brazil preferred … Continue reading

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Lists and Stories Lead as Most Popular News Content Format

According to the Reuters Institute’s “Digital News Report 2014,” the percentage of users accessing different types of content each week paints a picture of a dominant text-based content usage, followed by video/audio, pictures/graphics use. Weekly video use is particularly dominant … Continue reading

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United States Holds First Place in News-Video Consumption

Despite the growing popularity of video news online, text- news still far outpaces video news. For example, text-based news, including lists, articles and blogs, rule in Japan, where 85 percent of users say they consume news via text, while only … Continue reading

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Europe, Middle East, and Africa Video Consumption in Time of Day Generally Even

Video consumption in the entire Europe, Middle East and Africa region is led by tablets and phones in the evenings,
and on desktops throughout the day, according to Ooyala’s “Video Index Q3 2014.” Video consumption on phones builds throughout the weekday … Continue reading

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Chinese Video Viewers Consume an Astounding 42 Billion Videos Per Month

Chinese video viewers consume more than 42 billion videos per month. Compared to Japanese video viewers, individual Chinese viewers consume far fewer videos for far less time per video. However, in total, Chinese viewers consume more than twice the volume … Continue reading

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Male Video Viewers in Japan Access Almost Double than Female Counterpart

WcomScore’s profile of video viewers in Japan corroborates GlobalWebIndex’s findings: Japan’s video viewer reach of the Internet population is 80 percent, skewing higher for some Web properties such as Google sites, particularly YouTube. Other popular video sites in Japan include … Continue reading

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Asia Pacific Video Consumption in Time of Day Rises at Night

According to Ooyala’s “Video Index Q3 2014,” video access is most popular in the Asia Pacific region on desktops during the weekdays, particularly at the lunch hour, and on tablets and phones in the evening. On the weekend, desktop-accessed video … Continue reading

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Japanese Online Video Views Soars Past Sixteen Billion

Video consumption is highest in the Asia Pacific region, where 90 percent of the population in Hong Kong, 89 percent in Vietnam, 85 percent in Singapore, 84 percent in both China and in Taiwan, and 80 percent in Japan access … Continue reading

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