Tag Archives: revenue

Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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Smartphone instant messaging usage, by age group

Smartphone-based social media usage is dominated by the younger set, according to Deloitte’s Global Mobile Consumer Survey. This may be explained in part by older smartphone owners preferring to use desktop computers for social media and even instant messaging, in … Continue reading

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Engagement on news websites higher with direct access

When it comes to users directly accessing popular news and information websites and not arriving there via a search engine or social media, time spent on average monthly minutes per visit varies, as do the average number of pages visited … Continue reading

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Direct website visits more frequent than those from search and Facebook referrals

According to an engagement study by Pew and comScore, website visitors who go to websites directly visit far more often than those from Facebook and search engines and direct access to Facebook. When arriving to a website directly, visitors come … Continue reading

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Time spent on digital devices is just one measure of engagement

Time spent on digital devices is just one measure of engagement. According to comScore, the number of minutes spent on digital media, including smartphones, tablets and desktops, have surged from 2010 to 2013 in the United States. While desktop use … Continue reading

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PCs are most popular device for U.S. video viewing

Laptop and desktop PCs remain the most popular devices on which to view original digital video, growing from 69 percent to 72 percent of monthly users in the United States, according to the Gfk and IAB video study in 2014. … Continue reading

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Time spent increases if access to website is direct

While referrals from Facebook and other sites outpace direct visits to news websites, the engagement factor is much higher for direct visitors, according to a study by comScore and Pew.  Facebook sends half of all Buzzfeed’s visits, while direct visits … Continue reading

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Instagram, Reddit are fastest growing social media

Instagram has the fastest growing social network membership in the world by far, surging 23 percent between Q2 2013 and Q4 2013, with an estimated 90.8 million users. Following Instagram for the fastest growing social media sites are content sharing … Continue reading

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UK Twitter uses surging: Study

Twitter use and penetration is set to surge in the UK, according to eMarketer. Year-over-year, double-digit growth will continue through this year, followed by slow and steady growth until 2018. The number of UK Twitter users is expected to nearly … Continue reading

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The Millennials social media opportunity

Targeting the Millennials generation is the next big opportunity for media companies. As targeting audiences becomes more ubiquitous across digital media channels, media companies are identifying targeting strategies in order to build audiences now and for the future. One such … Continue reading

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