Tag Archives: smartphone

Study Shows 81% of Millennials Have Bought a Product Using a Computer, Phone or Tablet

Millennials use a variety of research channels to find the products and services they want to buy. According to GlobalWebIndex’s “Millennials” report, published in late 2016, the group uses search engines most as their tool to research products and services  … Continue reading

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Smartphone, tablet use popular among news users

Smartphone and tablet use for news has been on the rise between 2013 and 2014, according to the Reuters Institute’s Digital News Report 2014. The largest increases in mobile access for news are happening in Brazil, 12 percent; Italy, 11 … Continue reading

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Apple tops in U.S.; Symbian in India and Android in South Korea and China

Some operating systems are popular in some countries and not others. For example, Apple iPhone iOS is most popular in the United States, commanding a 41 percent market share, followed by Australia, 39 percent; Canada, Sweden and Singapore, 38 percent; … Continue reading

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Android by far the No. 1 smartphone system

Gartner Group and IDC research show the seismic changes in the smartphone operating system landscape in the years from 2005 to 2010, and then from 2010 to 2013. In 2005, Nokia’s Symbian operating system ruled the roost, with a 67 … Continue reading

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Video watching is fastest growing smartphone activity

Video watching is the fastest growing digital activity overall and on smartphones. Video watching on the mobile Web is most popular in China and the United States, with 74 percent and 72 percent engaging in this activity. Video watching on … Continue reading

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Social media, gaming apps among the most popular

The most popular smartphone apps in the world are social media, gaming, video/movies, maps/navigation and weather. These apps are particularly popular in the United States, followed by China, South Korea and Russia. This data set is among the many trends … Continue reading

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Mobile phone model demographics vary by country

The Nielsen Company’s mobile research in 2013 identified the demographics of smartphone and feature phone users in each of the 10 countries they studied. In Australia, smartphone owners tended to be younger, between the ages of 16 and 34, and … Continue reading

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South Korea leads with mobile phone usage

When it comes to mobile phone usage globally, South Korea is in the lead, with a 99 percent penetration rate of mobile phones. This is followed by Russia, 98 percent; the United Kingdom, 97 percent; Italy, 97 percent; the United … Continue reading

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Mix of media use defines American habits: Study

The average American still spends most of his or her media time each day on television and radio, but an increasing amount of time on smartphones and time-shifted television, according to Nielsen. The average time spent by Americans ages 18 … Continue reading

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Smartphone-based instant messaging skews younger: Study

Instant messaging and social media usage also are dominated on mobile devices by the younger set, according to Deloitte’s Global Mobile Consumer Survey. This may be explained in part by older smartphone owners preferring to use desktop computers for social … Continue reading

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