Tag Archives: Social media

General News Only Second Top Category of Shareable Content

According to a U.S. study by Shareablee, some genres of content are more popular with users who share content on Facebook, Twitter and Instagram. Leading the genres of popular, shareable content on those three sites are entertainment, 33 percent; general … Continue reading

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Buzzfeed Among Highest Ranking Publishers For Social Media Referrals

When broken down by social platform, different publishers emerge as top recipients of referral traffic, underscoring the importance of publishers promoting content tailored for each platform. For example, Forbes’ and Mashable’s business content are tailor-made for LinkedIn, while The Kitchn’s … Continue reading

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Buzzfeed Reports 80 Percent of its Web Traffic is Driven by Social Media

The days of readers going directly to a news outlet’s home page are over. Most magazine and newspaper publishers are finding that less than 10 percent of their traffic comes directly to their home pages. Meanwhile, the double-digit and triple-digit … Continue reading

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Reasons for Not Using News Video Categorized by Country

Fifty-two percent of Finnish respondents said they preferred reading articles over watching videos, followed by 46 percent of those from Germany. Between 23 percent and 29 percent of those respondents from Spain, Germany, Finland, the United States and Brazil preferred … Continue reading

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Social media, gaming apps among the most popular

The most popular smartphone apps in the world are social media, gaming, video/movies, maps/navigation and weather. These apps are particularly popular in the United States, followed by China, South Korea and Russia. This data set is among the many trends … Continue reading

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Mix of media use defines American habits: Study

The average American still spends most of his or her media time each day on television and radio, but an increasing amount of time on smartphones and time-shifted television, according to Nielsen. The average time spent by Americans ages 18 … Continue reading

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Study pinpoints legacy and emerging social media sites’ visit frequency

At the end of 2013, 56 percent of Facebook’s active users were visiting the site more than once a day and 28 percent visited daily. iOS users were the site’s most frequent mobile visitors, with nearly 60 percent accessing Facebook … Continue reading

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Large social media sites declining as newer sites surging: Study

According to Global Web Index, In 2013, Facebook’s active usership fell 24 percent. Between Q2 and Q4 2013, the number of active users on Facebook and YouTube dipped 3 percent, and MySpace dropped 12 percent. Meanwhile, Instagram rose by about … Continue reading

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Word of mouth, social media the most popular way to discover video in U.S.

The most popular ways U.S. adults discover original video is through friends, relatives and word of mouth, 51 percent; social media sites, 41 percent; serendipity, 29 percent; advertising, 28 percent; search results, 22 percent; recommendations, 21 percent; and news, 20 … Continue reading

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User-generated content a growing part of social media: U.S. Study

User-generated content also is a significant part of consumers’ participation in social news and online news sites, according to Pew’s State of the Newsmedia 2014. Of the social network users in the United States, 14 percent post photos they took … Continue reading

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