Tag Archives: Television

Adspend in Malaysia favors newspapers, TV and Internet: Zenith

Newspapers, broadcast and Internet advertising expenditure is converging and is projected to intersect in the coming years, according to trajectories published in Zenith’s Advertising Expenditure Forecasts, in March 2017. Malaysian government-monitored media experienced its share of ups and downs in … Continue reading

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Traditional Television Still Trumps Social Networking in Time Spent on Media Globally

Frequency of visits is another important measure of each social media network, according to GWI. Facebook users are the most addicted to visiting more than once per day, with 56 percent of the users doing so. Meanwhile, the next four … Continue reading

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Mobile video viewing has little impact on TV watching: Study

Nielsen analysed how much impact mobile video watching had on television viewing in each of the nine countries studied, and found that in the developed world, mobile video watching had little impact on TV watching, and that in the developing … Continue reading

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Global mobile data usage growing exponentially: Study

Global mobile data usage is expected to increase 13 fold from 2012 to 2017, a 66 percent compounded annual growth rate. Driving the increase are the exponential growth of sharing and consuming video in particular, and also the burgeoning growth … Continue reading

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