Different age groups gravitate to different types of video: U.S. study

fgkjkDifferent age groups are interested in different genres of video, according to Pew’s “2013 Digital Video Survey.” Those 18-to 29-years-old prefer comedy or humorous, 74 percent, followed by music, 73 percent; how-to, 70 percent; educational, 63 percent; and news, 48 percent. Meanwhile, those ages 30 to 49 prefer the same genres in the same order, but to a lesser degree. After age 50, video viewing drops off by half that of the previous age group, 30-to 49-years-old. However, the older group prefers how-to videos over humorous videos by three percentage points, and also prefer educational and news videos over music. Only one-tenth of those ages 65 and over watch videos, but equally prefer how-to, educational and news videos.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Smartphone owners more likely to watching videos: U.S. study

2015-06-26 09_08_57-Edit Chapter 3 for blog.docx - DropboxPew’s “State of the News Media 2014” research shows that smartphone ownership makes it far more likely for the owner to watch videos in the United States. Of those who owned a smartphone in 2013, 53 percent watched news video and 88 percent watched video. Of those who did not own a smartphone, 18 percent watched online news video and 35 percent watched video online.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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App downloads skews younger in developed countries: Study

2015-06-23 08_35_06-Edit Chapter 3 for blog.docx - DropboxIn developed countries, almost one-third of those 65-years-old and up, and almost one-fourth of those ages 55 to 64, have never downloaded a smartphone app, according to Deloitte’s 2013 Global Mobile Consumer Survey.

Meanwhile, a relatively small percentage of respondents from 18-to 24-years-old have not downloaded an app, according to the study. Deloitte predicts the number of smartphone owners in general, and specifically the older set, to download smartphone apps in 2014, citing a quickly growing market and a huge and daunting selection of millions of apps without enough explanation and guidance about downloading and using the apps.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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U.S. video watching, gap between news video and video watching: Study

2015-06-18 08_14_58-Edit Chapter 3 for blog.docx - DropboxThe universe of American video watching is expanding, and the gap between video watchers in general and news video watchers is growing, according to the Pew Research Center’s “State of the News Media 2014.” In 2007, 40 percent of U.S. adults watched video, while 26 percent watched news video. In 2009, 52 percent of U.S. adults watched video, and 33 percent watched news videos. In 2013, 63 percent watched videos while 36 percent watched news videos.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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United Kingdom digital media usage leveling off

123The United Kingdom is one of the most highly penetrated connected-device markets in the world.  However, unlike developing world markets, the UK is poised to slow down its penetration of tablet and smartphone in 2015, while the number of PC users plateaued in about 2009, according to Enders Analysis.

Personal computers and tablets are set to top out at about 65 percent penetration, while smartphones will reach about 80 percent before leveling off, according to Enders.

The projected stabilization of usership for connected devices has implications for the growth and development of content on these devices, and also an increased insight into the users, their preferences, and also about the audiences who do not engage in accessing content on these devices.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Desktop platform represents about half of time spent on digital devices in U.S.

2015-06-09 11_41_50-Edit Chapter 3 for blog.docx - DropboxDesktop use of tallied to almost half of all time spent on digital media platforms, while tablets took 12 percent and smartphones took 39 percent of users’ time in the United States in 2013, according to comScore.

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Spain, UK top Europe’s smartphone penetration list

2015-06-08 11_59_00-Edit Chapter 3 for blog.docx - DropboxWhen comparing smartphone penetrations in some European countries, Spain comes out on top with 69 percent; followed by the UK, 62 percent; the Netherlands, 59 percent; Portugal, 56 percent; Germany, 55 percent; France, 52 percent; Finland, 51 percent; Russia, 41 percent; and Belgium, 39 percent. The Deloitte survey was administered in mid-2013, and penetrations for smartphones and tablets continue to surge as time goes on.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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