North American users lead in Pinterest activity

Screen Shot 2015-05-25 at 1.45.07 PMUnlike the other major social media networks, North American Internet users lead account ownership and active usership of Pinterest, the hobby and special interest social network. One-third (34 percent) of adult American Internet users have Pinterest accounts, with 16 percent actively using the site. Canada and South Africa each have 26 percent penetration of Pinterest accounts among adult Internet users, with active users of 12 percent and 10 percent, respectively, according to Global Web Index.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Study pinpoints legacy and emerging social media sites’ visit frequency

2015-05-22 07_19_33-Edit Chapter 3 for blog.docx - DropboxAt the end of 2013, 56 percent of Facebook’s active users were visiting the site more than once a day and 28 percent visited daily. iOS users were the site’s most frequent mobile visitors, with nearly 60 percent accessing Facebook on mobile several times per day, according to GWI.

Twitter, YouTube, Google+ and Instagram have similar frequency patterns, with about one-third visiting more than once per day, about one third visiting daily and about a fourth visiting weekly. Meanwhile, 24 percent of Tumblr users visit more than once per day, while 23 percent visit daily and 26 percent visit weekly. For Pinterest, 20 percent visit more than once per day, 22 percent daily and 32 percent weekly.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Large social media sites declining as newer sites surging: Study

2015-05-20 13_36_12-Edit Chapter 3 for blog.docx - DropboxAccording to Global Web Index, In 2013, Facebook’s active usership fell 24 percent. Between Q2 and Q4 2013, the number of active users on Facebook and YouTube dipped 3 percent, and MySpace dropped 12 percent. Meanwhile, Instagram rose by about 25 percent, while Pinterest and Google+ had increased 6 percent and Twitter rose 2 percent

Facebook still has the highest active usership among social sites: 59 percent at the end of 2013 compared to 45 percent on Twitter, 42 percent on Instagram, 39 percent on YouTube, 38 percent on Pinterest, 37 percent on Google+ and 35 percent on LinkedIn.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Word of mouth, social media the most popular way to discover video in U.S.

2015-05-19 13_09_35-Edit Chapter 3 for blog.docx - DropboxThe most popular ways U.S. adults discover original video is through friends, relatives and word of mouth, 51 percent; social media sites, 41 percent; serendipity, 29 percent; advertising, 28 percent; search results, 22 percent; recommendations, 21 percent; and news, 20 percent, according to the Gfk and IAB video study in 2014.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Mobile video dominates mobile data traffic

2015-05-12 13_46_28-Edit Chapter 3 for blog.docx - DropboxVideo usage across platforms is the fastest growing digital media usage segment around the world.  Video also the media genre that consumes the most bandwidth, compared to text, photos, infographics and audio. The mobile and PC platforms are the conduits by which this data is transmitted for the foreseeable future, followed by tablets.

Mobile video will continue to represent the majority of mobile data traffic in 2017, at a projected 66.5 percent of all mobile data used, according to the Cisco VNI Mobile Forecast 2013. Mobile web data will follow distantly at 24.9 percent, mobile machine-to-machine at 5.1 percent and mobile file sharing at 3.5 percent, according to the report.

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User-generated content a growing part of social media: U.S. Study

Screen Shot 2015-05-11 at 10.31.31 PMUser-generated content also is a significant part of consumers’ participation in social news and online news sites, according to Pew’s State of the Newsmedia 2014. Of the social network users in the United States, 14 percent post photos they took of news events to social networks. Of online news consumers, 11 percent submit their own photos, videos, articles or opinion pieces to a news organisation or news blog.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Facebook leads as top social media site for news: Study

Screen Shot 2015-05-10 at 9.48.56 AMThe top social media site for news is Facebook, followed by YouTube, Twitter, Google+ and WhatsApp, according to Reuters Institute Digital News Report 2014, based on ten countries surveyed.  Google and YouTube are by far the frontrunners, with 60 percent of Facebook users accessing the site last week and 35 percent accessing for news. Fifty-two percent of YouTube users access the site in general, with 15 percent accessing for news, according to Reuters Institute’s Digital News Report 2014.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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