Personal technology creates job opportunities: Study

2015-08-27 09_22_39-Edit Chapter 3 for blog.docx - DropboxRespondents of the Microsoft-World Editors Forum study believe personal technology creates job opportunites, particularly those respondents from developing countries, especially according to respondents in the BRIC countries: Brazil, 80 percent; India, 74 percent; Russia, 73 percent; and China, 65 percent. Meanwhile, those from France and Germany show concern that personal technology has negatively impacted employment, with 19 percent and 18 percent saying so, respectively.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Personal technology creates positives, negatives: Study

2015-08-26 11_15_40-Chapter 3 for blog.docxIn January 2014, Microsoft completed a global survey about personal technology in 10 countries with 10,000 respondents. Sixty percent of the respondents were from the developing countries of Brazil, Mexico, Turkey, Russia, India and China; and 40 percent were from developed nations, including the United States, France, Germany and Japan.
Personal technology in this survey refers to personal computers, tablets, mobile phones and gaming consoles, while activities performed on these devices include accessing the Internet, making phone calls, gaming, making video calls, emailing and using applications. The results of the survey were presented at the World Economic Forum in early 2014.
The main takeaways of the survey show that technology is a double-edged sword. On the one hand, personal technology has taken a toll on privacy, and has also negatively affected feelings of personal safety and security, family bonds and literacy. However, technology has also had a positive impact, especially when it comes to innovation in existing business, the ability to start a new business, education, productivity and economic opportunity.
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Millennials consume lion’s share of digital media: Study

2015-08-25 14_12_00-Edit Chapter 3 for blog.docx - DropboxAccording to a comScore study, Millennials account for a disproportionate share of digital media use compared to their older counterparts. Millennials spent 64 percent more time than their Baby Boomer parents on digital media in 2013; 96 hours per month on all digital platforms for those ages 18 to 34, compared to 58.9 hours per month for those 55 and older. Mobile use among Millennials is particularly strong. Millennials spent an average of 65.9 hours per month on their mobiles, while those ages 35 to 54 spent 57.2 hours and those 55 and over spent 42.9 hours. When comparing age groups making up the U.S. digital media audience, 18 percent of Millennials surveyed shunned desktop computers and only interact on mobile, according to comScore. Comparatively, only 5 percent of those ages 35 to 54 say they are mobile-only, while 3 percent of those 55 and ol der say so.
Meanwhile, digital media users ages 35 to 54 are the most prolific device multi-taskers, with 75 percent of the group using both desktop and mobile devices, while only 67 percent of Millennials do so.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to http://www.wnmn.org
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N. America, Asia to account for two-thirds of mobile traffic by 2017: Study

2015-08-17 09_59_02-Chapter 3 for blog.docxAccording to Cisco VNI Mobile Forecast 2013, the Asia Pacific region and North America will account for about two-thirds of the global mobile data traffic by 2017. The Middle East and Africa together will experience the highest compounded annual growth rate from 2012 to 2017: 7.7 percent, while Asia Pacific is expected to grow 7.6 percent CAGR. The emerging Latin America and Central and Eastern European nations will be close behind with a 7.6 percent CAGR, according to the study.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to http://www.wnmn.org
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Buzzfeed, HuffPo among most popular news publisher: Study

2015-08-05 08_11_33-Chapter 3 for blog.docxNews publishers getting the most social media recognition for their stories among American adults are Buzzfeed and The Huffington Post on Facebook and the BBC and The New York Times on Twitter, according to Mary Meeker’s Internet Trends 2014 report. Buzzfeed stories received 39 million interactions on Facebook in April 2014, while The Huffington Post received 28 million. Meanwhile, the BBC received 3 million Twitter shares in April 2014, while The New York Times, Mashable and ABC News received 2 million shares.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to http://www.wnmn.org
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Millennials consume lion’s share of digital media: Study

2015-07-28 14_35_21-Chapter 3 for blog.docx

According to a comScore study, Millennials account for a disproportionate share of digital media use compared to their older counterparts. Millennials spent 64 percent more time than their Baby Boomer parents on digital media in 2013; 96 hours per month on all digital platforms for those ages 18 to 34, compared to 58.9 hours per month for those 55 and older. Mobile use among Millennials is particularly strong.

Millennials spent an average of 65.9 hours per month on their mobiles, while those ages 35 to 54 spent 57.2 hours and those 55 and over spent 42.9 hours.

When comparing age groups making up the U.S. digital media audience, 18 percent of Millennials surveyed shunned desktop computers and only interact on mobile, according to comScore. Comparatively, only 5 percent of those ages 35 to 54 say they are mobile-only, while 3 percent of those 55 and older say so.

Meanwhile, digital media users ages 35 to 54 are the most prolific device multi-taskers, with 75 percent of the group using both desktop and mobile devices, while only 67 percent of Millennials do so.

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Mix of media use defines American habits: Study

2015-07-27 11_54_31-Edit Chapter 3 for blog.docx - DropboxThe average American still spends most of his or her media time each day on television and radio, but an increasing amount of time on smartphones and time-shifted television, according to Nielsen. The average time spent by Americans ages 18 and up on television was 5 hours and six minutes in Q4 2011, compared to 5 hours and four minutes in Q4 2013. Comparatively, the study found that Americans spent 2 hours and 53 minutes listening to radio each day during Q4 2011, and 2 hours and 46 minutes each day during Q4 2013.

Smartphone use per day has more than doubled from 2011 to 2013, from 48 minutes each day in Q4 2011 to 1 hour and 7 minutes per day in Q4 2013. Time-shifted television watching is inching up slowly, growing from 25 minutes per day in 2011 to 32 minutes in 2013.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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