Millennials consume lion’s share of digital media: Study

2015-07-28 14_35_21-Chapter 3 for blog.docx

According to a comScore study, Millennials account for a disproportionate share of digital media use compared to their older counterparts. Millennials spent 64 percent more time than their Baby Boomer parents on digital media in 2013; 96 hours per month on all digital platforms for those ages 18 to 34, compared to 58.9 hours per month for those 55 and older. Mobile use among Millennials is particularly strong.

Millennials spent an average of 65.9 hours per month on their mobiles, while those ages 35 to 54 spent 57.2 hours and those 55 and over spent 42.9 hours.

When comparing age groups making up the U.S. digital media audience, 18 percent of Millennials surveyed shunned desktop computers and only interact on mobile, according to comScore. Comparatively, only 5 percent of those ages 35 to 54 say they are mobile-only, while 3 percent of those 55 and older say so.

Meanwhile, digital media users ages 35 to 54 are the most prolific device multi-taskers, with 75 percent of the group using both desktop and mobile devices, while only 67 percent of Millennials do so.

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Mix of media use defines American habits: Study

2015-07-27 11_54_31-Edit Chapter 3 for blog.docx - DropboxThe average American still spends most of his or her media time each day on television and radio, but an increasing amount of time on smartphones and time-shifted television, according to Nielsen. The average time spent by Americans ages 18 and up on television was 5 hours and six minutes in Q4 2011, compared to 5 hours and four minutes in Q4 2013. Comparatively, the study found that Americans spent 2 hours and 53 minutes listening to radio each day during Q4 2011, and 2 hours and 46 minutes each day during Q4 2013.

Smartphone use per day has more than doubled from 2011 to 2013, from 48 minutes each day in Q4 2011 to 1 hour and 7 minutes per day in Q4 2013. Time-shifted television watching is inching up slowly, growing from 25 minutes per day in 2011 to 32 minutes in 2013.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Millennials consume lion’s share of digital media: Study

A2015-07-14 08_15_01-Edit Chapter 3 for blog.docx - Dropboxccording to a comScore study, Millennials account for a disproportionate share of digital media use compared to their older counterparts.

Millennials spent 64 percent more time than their Baby Boomer parents on digital media in 2013; 96 hours per month on all digital platforms for those ages 18 to 34, compared to 58.9 hours per month for those 55 and older. Mobile use among Millennials is particularly strong. Millennials spent an average of 65.9 hours per month on their mobiles, while those ages 35 to 54 spent 57.2 hours and those 55 and over spent 42.9 hours.

When comparing age groups making up the U.S. digital media audience, 18 percent of Millennials surveyed shunned desktop computers and only interact on mobile, according to comScore. Comparatively, only 5 percent of those ages 35 to 54 say they are mobile-only, while 3 percent of those 55 and older say so.

Meanwhile, digital media users ages 35 to 54 are the most prolific device multi-taskers, with 75 percent of the group using both desktop and mobile devices, while only 67 percent of Millennials do so.

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Personal technology creates positives, negatives: Study

2015-07-07 11_13_54-Chapter 3 for blog [Compatibility Mode] - Microsoft WordIn January 2014, Microsoft completed a global survey about personal technology in 10 countries with 10,000 respondents. Sixty percent of the respondents were from the developing countries of Brazil, Mexico, Turkey, Russia, India and China; and 40 percent were from developed nations, including the United States, France, Germany and Japan.

Personal techology in this survey refers to personal computers, tablets, mobile phones and gaming consoles, while activities performed on these devices include accessing the Internet, making phone calls, gaming, making video calls, emailing and using applications.

The results of the survey were presented at the World Economic Forum in early 2014. The main takeaways of the survey show that technology is a double-edged sword. On the one hand, personal technology has taken a toll on privacy, and has also negatively affected feelings of personal safety and security, family bonds and literacy. However, technology has also had a positive impact, especially when it comes to innovation in existing business, the ability to start a new business, education, productivity and economic opportunity.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Smartphone-based instant messaging skews younger: Study

2015-07-06 10_21_33-Edit Chapter 3 for blog.docx - DropboxInstant messaging and social media usage also are dominated on mobile devices by the younger set, according to Deloitte’s Global Mobile Consumer Survey. This may be explained in part by older smartphone owners preferring to use desktop computers for social media and even instant messaging, in addition to other forms of more traditional communication, such as phone calling.

That being said, Deloitte projects a much more highly penetrated smartphone app usage in 2014 among all users, particularly the 55 and over age groups.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Different age groups gravitate to different types of video: U.S. study

fgkjkDifferent age groups are interested in different genres of video, according to Pew’s “2013 Digital Video Survey.” Those 18-to 29-years-old prefer comedy or humorous, 74 percent, followed by music, 73 percent; how-to, 70 percent; educational, 63 percent; and news, 48 percent. Meanwhile, those ages 30 to 49 prefer the same genres in the same order, but to a lesser degree. After age 50, video viewing drops off by half that of the previous age group, 30-to 49-years-old. However, the older group prefers how-to videos over humorous videos by three percentage points, and also prefer educational and news videos over music. Only one-tenth of those ages 65 and over watch videos, but equally prefer how-to, educational and news videos.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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Smartphone owners more likely to watching videos: U.S. study

2015-06-26 09_08_57-Edit Chapter 3 for blog.docx - DropboxPew’s “State of the News Media 2014” research shows that smartphone ownership makes it far more likely for the owner to watch videos in the United States. Of those who owned a smartphone in 2013, 53 percent watched news video and 88 percent watched video. Of those who did not own a smartphone, 18 percent watched online news video and 35 percent watched video online.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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