Google Leads in U.S. Browser Traffic

02_05_16Google garnered the most traffic with 236 million unique visitors in July 2014, followed by 217 million for Yahoo!, 208 million for Microsoft and 206 million for Facebook. The majority of users in
the top four most popular sites regularly access the sites via mobile and PC. However, the vast majority of mobile users prefer accessing via app over browser: 80 percent for Google, 67 percent for Yahoo!, 79 percent for Microsoft, and
91 percent for Facebook, according to comScore.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

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Global Mobile Ownership Exceeds Population in Some Regions

02_01_16Most of the world’s population is connected via mobile, according to We Are Social’s Jan. 2015 report. In fact, many regions of the world have mobile connections exceeding the total regional population. Many people own more than one phone for the purpose of separating business and personal accounts, navigating more than one country’s mobile network, or sharing with multiple family members and friends.

The highest penetrations for mobile connections are in Eastern Europe, with 139 percent; followed by South America, 126 percent; Western Europe, 125 percent; the Middle East, 124 percent; and Southeast Asia, 119 percent. The lowest mobile connection penetrations are in South Asia, 77 percent; Africa, 79 percent; and Central America, 91 percent.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org

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PC and Smartphones Top Global Internet Ownership

01_28_16.pngEight in 10 Internet users in
 the world own a smartphone, second only to about nine in 10 Internet users owning a desktop or laptop, according to Global- WebIndex in April 2015.

Almost half of Internet users own a tablet, followed by fewer than 40 percent owning a game console, smart TV or non-smartphone mobile. Less than 10 percent of Internet users own a smartwatch or smart wrist- band, according to GWI.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

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Store locators among most popular mobile device shopping activity

1_8The Nielsen Company studied online shopping behaviour, comparing the way people research and buy using smartphones and tablets in the United States. The study found that twice as many smartphone owners use the store locator on the smartphone (76 percent) compared to tablet owners, and slightly more tablet owners (65 percent) research items before purchase than smartphone owners (59 percent).

Slightly more tablet owners make a digital purchase on tablets (48 percent) than on smartphones (39 percent) and also to purchase a service online, 27 percent on tablets versus 21 percent on a smartphone. Smartphone users are more likely to use lists while shopping, as well as use mobile coupons and use devices for payment, according to Nielsen.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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Arts and culture and fun and weird video genres are most popular

1_4Arts and culture is the most popular genre of video as a general interest, and also actual video consumed in the genre, with 57 percent of those from the United Kingdom, United States, Germany, Spain and Finland, on average, saying they consume video in this category.

Other popular categories of video consumed by respondents from the five countries are fun/weird news, 48 percent; science and technology, 38 percent; news about the economy, 30 percent; entertainment and celebrity, 27 percent; business and financial, 27 percent; and sports news, 27 percent.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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Some prefer reading to video-watching on mobile: Study

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While most studies focus on the particularly of how much and who is consuming videos, the Reuters Institute’s digital study sought to find out why non-users are not interested in consuming videos. The majority of these respondents said they would prefer to read articles than watch videos and would rather watch videos on a larger screen.

Fifty-two percent of Finnish respondents said they would prefer to read articles than watch videos, followed by 46 percent of German respondents and 39 percent of U.S. respondents. Between 23 percent and 29 percent of respondents from the United Kingdom, Spain, Germany, Finland and the United States prefer video on a larger screen.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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UK news app usage dominated by young users

12_21In the United Kingdom, the percentage of weekly news app usage on smartphones and tablets depends on age. News apps are most used on smartphones by the younger set, and most used on tablets by the 45-to 54-year-old age group, according to the Reuters report.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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