Hong Kong Internet Adspend poised to surpass newspapers, TV: Zenith

The host of WNMN’s Big Data for Media Week 2017, Hong Kong, is poised to surpass internet adspend over newspapers and television. To view more on Big Data for Media Week in Hong Kong December 2017, learn more and register at  https://hongkong.bigdatamedia.org/

Internet advertising expenditure is gaining share in Hong Kong, expected to surpass newspaper adspend in 2018 and perhaps the incumbent ad share leader, television, in 2020. Internet adspend accounted for 15.8% of the total adspend in 2016, up from 13.4% in 2015, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Overall, advertising expenditure declined by 7.1% from 2015 to 2016, but gradual recovery is projected over the next three years.

The Hong Kong economy has slowed down, with consumer confidence dropping sharply in Q1 and Q2 2016, reaching its lowest level since Q4 2012, partly explaining the sluggish growth compared to mainland China.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

To learn more about Big Data for Media Week 2017 go to https://hongkong.bigdatamedia.org/ 

To Register for Big Data for Media Week 2017 go to https://hongkong.bigdatamedia.org/evrplus_registration/

Posted in Advertising | Tagged , | Leave a comment

No. 2 ad economy, China, see surge in Internet adspend: Zenith

Between 2016 and 2019, China’s advertising expenditure will grow from US$80.2 billion to US$98.2 billion, led by Internet advertising, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

China will contribute 24% of global adspend growth from 2016 to 2019, compared with the No. 1 United States, 28%; and the UK, India and Indonesia, 4% each, Zenith forecasted. The United States contributed $191 billion to the advertising economy in 2016, and is predicted to contribute US$211.5 billion in 2019.

Between 2006 and 2016, China was the seventh highest advertising growth economy in the world. However, China’s economy slowed to 6.7% in 2016.

Meanwhile, other “fast track” countries in Asia have become advertising growth hubs, including the Philippines, Indonesia, India, and Vietnam from 2015 and 2019, all which are on the world’s Top 10 list of fastest growing advertising economies, according to Zenith. China dominates the “fast track” region of Asia with 74% of all adspend. The region includes China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, according to Zenith.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Posted in Advertising | Tagged , , | Leave a comment

Australia to become 8th biggest advertising market: Zenith

Australia will become the 8th biggest advertising market in the world by 2019, moving from the No. 9 spot in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Surging Internet adspend is credited with the growth, from US$11.1 billion to a projected US$12.1 billion in adspend from 2016 to 2019.

By 2019, Internet adspend will represent adspend for all of the other media combined. Internet adspend is expected to be almost US$7 billion, while all adspend will be just over $12.1 billion, according to Zenith.

TV revenue was down 3.9% and print media declined 13.4% in 2016, with the latter only accounting for 11% of adspend, compared to 25% of the total adspend five years ago. Radio adspend grew 5.8% from 2015 to 2016, with increased spend from big spending categories like retail and auto, according to Zenith.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Posted in Advertising | Tagged , | Leave a comment

Strong GDP a reliable predictor of strong adspend growth: Zenith

Advertising expenditure traditionally has been based on gross domestic product projections for each country. Zenith has pegged International Monetary Fund GDP statistics to project adspend for the foreseeable future. Zenith predicts global adspend to reach US$592 billion by the end of 2018, growing 4.4% in both 2017 and 2018.

 

However, lower projected economic performance in Western Europe and Asia Pacific is responsible for a projected dip in GDP and adspend growth from 2018 and 2019 of 4.2%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

 

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Posted in Advertising | Tagged , | Leave a comment

Mobile Internet adspend expected to surpass desktop adspend this year

Mobile Internet adspend is expected to surpass desktop Internet adspend this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

The total amount of Internet adspend is US$250 billion, led by mobile Internet adspend of an estimated US$160 billion by 2019, compared to about US$$90 billion for desktop Internet, down from US$100 billion in 2016.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Posted in Advertising | Tagged , , | Leave a comment

Display ads surpass search as No. 1 Internet adspend category: Zenith

Programmatically targeted display ads unseated search ads as No. 1 Internet platform this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Display includes banners, online video and social media. Data-driven, programmatic advertising networks automatically deliver targeted ad to segmented audiences and individuals.

Traditional banners are considered statically delivered, and not targeted as with programmatically delivered advertising. Traditional banner adspend has been flat at about US$30 billion since 2014. Online video adspend is expected to surpass traditional banners’ adspend in 2018.

Display advertising is expected to account for US$121 billion in adspend by 2019, compared with about US$105 billion for search. Meanwhile, social media advertising has surged since 2014, and is expected to hit US$58 billion by 2019, according to Zenith.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Posted in Advertising | Tagged , | Leave a comment

Internet adspend to surge US$250 billion by 2019

The Internet advertising expenditure has enjoyed hockey-stick shaped growth since 2005, at the expense of other media, including television, newspapers and magazines, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. Of the predicted US$592 billion adspend for 2019, Zenith estimates Internet will claim US$250 billion. From now until 2019, Zenith predicts that mobile Internet adspend will fuel the steep surge.

 

Zenith reports that Internet adspend surpassed longtime incumbent television this year for the top spot among adspend driven media. Meanwhile, print media adspend has taken a freefall from 2005 onward, with a particularly dramatic drop for newspaper adspend since the economic crisis of 2009.

 

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Posted in Advertising | Tagged , | Leave a comment

United States, China lead global adspend Top 20 list

 

The United States and China continue to take the lion’s share of advertising expenditure from major media, both currently and for the foreseeable future. However, major shifts in adspend trends around the world are rearranging the Top 20 list of countries receiving the adpend, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Growth in Asia Pacific and South Asia markets are mostly driving the changes in global rankings of major media adspend recipients. Inching higher on the Top 20 lists in 2016 to 2019 are: Australia, from No. 9 to No. 8; Indonesia, from No. 12 to No. 10; India, from No. 13 to No. 11; and Philippines, from No. 21 to No. 19.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Posted in Advertising | Tagged , , , | Leave a comment

Asia Pacific adspend growth at expense of other regions: Zenith

Advertising expenditure growth in Asia Pacific is surging at the expense of many other regions, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. In 2016, Zenith’s reported adspend share were North America, 36.8%; Asia Pacific, 32.1%; Western Europe, 18.5%; Latin America, 5.8%, Central and Eastern Europe, 3.3%; and Middle East and Northern Africa, 0.5%.

Zenith predicts that Asia Pacific will garner a larger share, 33.5%, by 2019, coming close to the incumbent, North America, projected to fetch 35.8% in 2019. Meanwhile, Western Europe is expected to garner 17.8% of global adspend; Latin America, 5.5%; Central and Eastern Europe, 3.6%, and MENA, 0.4%.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Posted in Advertising | Tagged , , , , | Leave a comment

Mobile Internet adspend growth surges past other media from 2016-2019

Mobile Internet is projected to grow US$81.8 billion from 2016 to 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017. When Internet advertising is broken down by device, mobile advertising on smartphones and tablets is the winner by a large margin. Mobile display, classified and search, including in-app ads, grow 95% from 2014 to 2015, 49% from 2015 to 2016, and is expected to grown an average annual growth rate of 26% per year between 2016 and 2019, according to Zenith.

 

The growth of sales in mobile phones, improved user experience on mobile, and improved connectivity have all contributed to the staggering growth of advertising on mobile. The decline of adspend in magazines, newspapers, and on desktop Internet has added fuel to the explosive growth of mobile Internet, according to Zenith.

 

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Posted in Advertising | Tagged , , | Leave a comment