Millennial Time Spent on Mobile Internet Gradually Increasing

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Smartphones have surpassed PC/laptop ownership for Internet access among Millennials. Eighty-seven percent of the Millennial generation around the world, aged 18 to 32, use a smartphone to access the Internet, the majority who report using smartphones to access the Internet three hours per day, up from 2.72 hours in 2014. Meanwhile, 86 percent of the world’s Millennials use PC/laptops, according to the GlobalWebIndex report, published in early 2016. Other popular devices to access Internet include tablet (42%), SmartTV (36%), games console (33%), non-smartphone mobile (25%) and e-reader (18%).

The Millennials report explores the attitudes and behaviours of Millennials online around the world. Millennials, have unique characteristics in the way they access the Internet, on which devices, the amount of time on which devices and which content. The report also chronicles the degree to which Millennials around the world are willing to pay for content, and what they are willing to pay for.The report explores how Millennials as an age group lead the trend of ad-blocking usage. Millennials also lead all age groups in multitasking on

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multiple screens, social networking, messaging app engagement, and buying goods and services online. News Biz Blog will publish a collection of 17 data sets and analysis from the Millennials report, with permission, during the first quarter of 2017. For more information, go to

www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, http://www.NewsBizBlog.org

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Millennial Time Spent on Mobile Internet Gradually Increasing

011717a

Smartphones have surpassed PC/laptop ownership for Internet access among Millennials. Eighty-seven percent of the Millennial generation around the world, aged 18 to 32, use a smartphone to access the Internet, the majority who report using smartphones to access the Internet three hours per day, up from 2.72 hours in 2014. Meanwhile, 86 percent of the world’s Millennials use PC/laptops, according to the GlobalWebIndex report, published in early 2016. Other popular devices to access Internet include tablet (42%), SmartTV (36%), games console (33%), non-smartphone mobile (25%) and e-reader (18%).

The Millennials report explores the attitudes and behaviours of Millennials online around the world. Millennials, have unique characteristics in the way they access the Internet, on which devices, the amount of time on which devices and which content. The report also chronicles the degree to which Millennials around the world are willing to pay for content, and what they are willing to pay for.011717b The report explores how Millennials as an age group lead the trend of ad-blocking usage. Millennials also lead all age groups in multitasking on multiple screens, social networking, messaging app engagement, and buying goods and services online. News Biz Blog will publish a collection of 17 data sets and analysis from the Millennials report, with permission, during the first quarter of 2017. For more information, go to

www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, wwwNewsBizBlog.org

 

 

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Study Shows 81% of Millennials Have Bought a Product Using a Computer, Phone or Tablet

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Millennials use a variety of research channels to find the products and services they want to buy. According to GlobalWebIndex’s “Millennials” report, published in late 2016, the group uses search engines most as their tool to research products and services  (47%), followed by social networks (36%) and product reviews by consumers (33%). Less popular are going directly to product sites (30%), price comparison sits (27%), mobile apps (26%) and video sites (20%).

The Millennials report explores the attitudes and behaviours of Millennials online around the world. Millennials, have unique characteristics in the way they access the Internet, on which devices, the amount of time on which devices and which content. The report also chronicles the degree to which Millennials around the world are willing to pay for content, and what they are willing to pay for.  The report explores how Millennials as an age group lead the trend of ad-blocking usage. Millennials also lead all age groups in multitasking on multiple screens, social networking, messaging app engagement, and buying goods and services online. News Biz Blog will publish a collection of 17 data sets and analysis from the Millennials report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

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Product Research Impacts High-Value Products Offline

Research of online products tend to be high-value, major purchases, where online research is leading to an offline purchase, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the most popular products to be researched, rather than purchased online include cars, travel, laptop, flat screen TV, appliances, insurance, vacations, laptops, tablets, mobile phones, furniture, motorcycles and digital cameras, according to the report.

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

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E-Readers are the Highest Among Products More Likely to be Impulsively Bought

Purchases of online products tend to be impulsive, low-value and habitual purchases, according to GlobalWebIndex’s “Commerce” report, published in late 2016.  Among the most popular products to be purchased, rather than researched online include e-readers, wine and spirits, headphones, DVD players, beauty products, fashion accessories, gifts, baby products, home hair products, shoes, skincare and perfume, according to the report.

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

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22 Percent Say They Use Social Media to Research Music Downloading

Social media has become a powerful product research platform, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Among the products they find and research online and wish to buy include: Music download, 22%; movie or TV download, 18%; mobile app, 16%; mobile game, 15%; movie or TV streaming service, 14%; e-book and music streaming service, 13%.

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org.

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Facebook, Snapchat, and Instagram Used Equally to Research Products

Social media has become a powerful product research platform, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Almost half of the social media users surveyed worldwide say they use the following channels to find and research products they want to buy: Snapchat, Facebook and Instagram, 49% each; Tumblr, 48%; Reddit, 47%; Pinterest and LinkedIn, 46% each.

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

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Fifty-Five Percent Use Ad-Blocking Because Ads are Annoying or Irrelevant

Online shoppers have a multitude of reasons for blocking online advertising, according to GlobalWebIndex’s “Commerce” report, published in late 2016. The top reasons for blocking ads, according to online users around the world, include “too many ads that are annoying or irrelevant” (55%); “ads take up too much screen space and get in the way” (49%); “too many ads on the Internet” (48%); and “online ads are intrusive” (44%).

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

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More Than One-Third of Mobile Shoppers Use Ad-Blocking Software

More than one-third (43%) of all mobile online shoppers surveyed around the world have used ad-blocking software, and 34% are interested in doing this in the future, according to GlobalWebIndex’s “Commerce” report, published in late 2016. Only 15% of the respondents said they do not use an adblocker on their mobile and are not interested in doing so in the future.

The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

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Valencia Plaza: An online success in Spain

By Ana Maria Martinez Romero

The online newspaper Valencia Plaza launched in February 2010, in the middle of the economic crisis that devastated Spain after the 2008 market collapse in the United States. But despite this inauspicious beginnings, the online outlet that covers economics, politics and culture in the city of Valencia has thrived and today boasts about one million readers each month.

The city of Valencia has two prestigious daily newspapers that date back to the 19th Century: Levante-EMV and Las Provincias. Competing with two established newspapers in a city of 800,000 inhabitants seemed risky, but founders Cruz Sierra and the businessman Enrique Lucas decided not to compete with the giants. “You have to find a niche and try to be the best at that niche”, said its director, Javier Alfonso. In the case of Valencia Plaza the niche was economic and finance stories that featured local businesses.

Targeting local businesses as their main readers and subjects helped boost ad revenues bringing in “more and more expensive advertising”, explains Alfonso. Advertising from local businesses is the main source of the newspaper´s revenue and Valencia Plaza cultivates this community by organizing events such as workshops and company breakfasts. Companies are very interested in these thematic events that are great opportunities for networking. For Valencia Plaza, these events serve to both promote their product and advance their popularity among the companies. 

Valencia Plaza expanded their coverage from exclusively economics into cultural events with its an offshoot CulturPlaza. They wanted to offer an alternative to what other traditional newspapers were doing. They featured vanguard art alongside traditional art, which adding new perspectives to the culture scene in Valencia. They constantly expand: in May 2016, they launched “La guía hedonista”, a weekly series focused on Valencian food culture. Every Friday, this gastronomic guide offers critiques of restaurants in the city and interviews with important chefs.

Valencia Plaza also currently offers a third section, Plaza Deportiva, a sports-focused site. Although, the group was not convinced that this section would be well received by its traditional readership, it nonetheless gained the favor of readers. Ediciones Plaza is the only editorial group with Valencian capital. The company that started with just an economic online newspaper has today three websites (Valencia Plaza, Culur Plaza and Plaza Deportiva), the printed magazine Plaza and two regional editions in Valencia and Alicante.

Every month since its 2010 launch, Valencia Plaza has increased its readership, recently reaching one million of visits per month. Valencia Plaza eschews the kinds of stories that go viral as Alfonso points out. They do not cover homicides or celebrity gossip. Instead the most popular pieces with readers are usually in depth features.

After noticing that advertisers preferred print publications, Valencia Plaza launched the monthly magazine Plaza in November 2014. It includes longer features about tourism, environment, science or politics in the Valencian community. With this magazine, Valencia Plaza was able to attract new advertisers who don’t rely on Internet ads to reach potential customers. Due to the higher price of print advertising, the magazine made large profits from the time of its launch.

In October of 2016, Valencia Plaza´s editorial group started another new online project which is off to a promising start, Alfonso says: Alicante Plaza. Alicante is a city of 330,000 inhabitants in the Valencian community, to the south of Valencia and Alicante Plaza focuses on covering the city itself, while sharing regional news with Valencia Plaza.

Beginnings are never easy, but Valencia Plaza had one important advantage: shareholders made a major bet for the product. Even when the first years it was not profitable, they increased their contributions as readers showed their interest in this outlet. All early profits were spent on increasing the number of contributing journalists, to make the expansion of the newspaper possible. Nowadays, Valencia Plaza has 15 journalists in the newsroom and plenty of freelance contributors.

But even as it grows, Valencia Plaza will stick to its core areas of reporting expertise. “Today the front page in all the newspapers were the floods in Valencia and I felt tempted to include them, but we have to keep faithful to our subjects: economics, politics and culture”, says Alfonso.

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