Germany ranks fifth in global adspend list: Zenith

Germany is considered the fifth largest advertising economy in the world, both in 2016 and projected for 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Total adspend rose by 3.1% in 2016, and we forecast 2% to 3% annual growth to 2019, according to Zenith. The Internet continues to gain market share, mainly at the expense of magazines and particularly newspapers, accounting for 31.5% of total adspend in 2016, up from 30.1% in 2015. Internet advertising is predicted to account for 36.4% of total adspend in 2019.

 

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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Mexico to take No. 2 adspend rank in Latin America by 2019: Zenith

Mexico, which has one of the strongest advertising economies in Latin America, behind Brazil and on par with Argentina, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Mexico is tracking as the 17th largest adspend economy in the world in both 2006 and projected in 2019, with US$2.8 billion in adspend in 2006 and US$5.9 billion in 2019 from major media spend. In 2016, Argentina edges Mexico in the ranking, but Mexico is poised to surpass Argentina in 2019, Zenith predicts.

Television adspend leads the way, with an estimated US$3.3 billion in 2019, followed by Internet adspend, with a projected US$1.3 billion in adspend in 2019.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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Slowing GDP and rising inflation have negatively impacted adspend in Columbia

The inflation rate was about 5.6% in 2016, and is forecast to be 4.3% this year.

After economic and political turmoil earlier in the decade, Columbia saw two consecutive years of strong growth: 33% adspend growth from 2013 to 2014, and 9% from 2014 to 2015. Since then, the adspend has evened out, and are expected to increase about 4% to 5% per year until 2019.

Television accounted for 43.4% of adspend, while newspapers accounted for 27.9% in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Unlike Latin America and much of the rest of the world, the Internet is not poised to exceed adspend for television and newspapers in the foreseeable future.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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TV, newspaper dominate in adspend in Chile: Zenith

Advertising expenditure is expected to grow by 2.1% from 2016 to 2017, with further growth of about 3% a year until 2019.

Like the rest of Latin America, television is the primary medium in Chile, However, it has one of the lowest adspend shares in the region – 43.4% in 2016.  Unlike most of the rest of the world, newspapers have proven resilient in Chile, representing the second largest share of media (22.3%) behind TV. However, Internet adspend is expected to surpass newspaper adspend in 2018, as digital has been enjoying double-digit growth, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

 

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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LESS THAN A MONTH TO GO: Big Data Media for Week 2017

Join us! 4 Data & AI for Media events in 5 days 
Beijing study tour; Hong Kong field trip, conference & awards gala

 

Tencent, TouTiao, JD.com, Founder, Accenture: Learn from most advanced AI-driven companies in China

Top speakers for Big Data & AI for media conference

Delegates for the sixth Big Data & AI for Media conference will hear from the most savvy AI and data experts during the Big Data and AI for Media conference from 7-8 December in Hong Kong, including Alibaba, the FT, Washington Post, Ringier, Facebook, IBM Watson, UDN Group, Mediacorp and Next Digital.

To see the exciting 2-day programme, go here. To register, go here

 

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Economic, political conditions impact adspend in Brazil: Zenith

While Latin America is dominated by television adspend growth, economic challenges have driven Brazillian adspend to decrease since 2014 to 2009 levels. Similarly, while Internet adspend is increasing in double digits nearly everywhere in the world, Brazil’s Internet adspend has been stable since 2014.  Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Brazil, Argentina, Ecuador and Venezuela account for Latin American adspend in 2016. The Brazillian economy, which is suffering the worst recession since the 1930s,  is expected to improve in 2017, which will improve some adspend for the foreseeable future, particularly Internet adspend, according to Zenith.

The Internet adspend share is rising slowly, from 22.3% in 2015 to 23.4% in 2016. By 2019, Internet advertising spend is projected to account for 26.2% of all adspend. Meanwhile, the main loser is the newspaper industry, which garnered more than one-fourth of the adspend in the early 1990s. In 2016, newspaper adspend represented 5.5%, while it is expected to represent 4.2% of adspend share in Brazil.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Argentina adspend trends stabilise after economic crisis: Zenith

Argentina was the ninth fastest adspend country in the world from 2006 to 2016, having grown 228.6% during those 10 years, following an economic crisis, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

TV and the Internet continue to be the two leading adspend recipients, garnering 41% and 28.6% of the total adspend in 2016, respectively. Internet adspend overtook newspaper adspend  in 2016.

Part of the economic recovery was the effect on adspend. In 2015, adspend grew 32% in U.S. dollar terms, causing a dramatic spike in adspend. Ad volumes increased by 14%, mostly because of high spending on local and national elections, according to Zenith.  Meanwhile, media prices rose by 40%. Since then, media spend has stablilised, and is growing modestly for the foreseeable future.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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2017 marks the year internet takes over television in adspend

Reflecting a global trend, 2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure in the United States, which garners the largest adspend in the world, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Television adspend remains steady for the foreseeable future at about US$70 billion, while newspapers will continue their decline, and are surpassed by radio adspend this year.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Internet adspend surpasses all global adspend in 2017: Zenith

2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure across the globe, accounting for 36.9% of total adspend, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

By 2019, Zenith predicts Internet adspend to account for 41.7% of global adspend. While Internet is the fastest growing medium for adspend, it is slowing down to low double digits. Zenith reports that the Internet adspend grew 17% from 2015 to 2016, and predict an average annual growth rate of 11% per year from 2016 to 2019.

Zenith predicts the further decline of other traditional media adspend, at the expense of Internet adspend growth, most notably, TV, newspapers, and magazines.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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TV adspend remains dominant in Latin America: Zenith

Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Television claims 56.8% of the adspend share in 2016, compared with 18.8% for Internet, 11.8% for newspapers, 2.4% for magazines, 4.1% for outdoor/transport, 5.6% for radio, and 0.5% for cinema.

TV adspend will continue its surge, expecting to reach US$19 billion by 2019, up from US$11 billion in 2009. Meanwhile, Internet adspend has surged from US$1 billion in 2009 to a projected US$7 billion in 2019. Newspapers started their deep decline in 2014, from almost US$4 billion in 2014, to a projected US$3 billion in 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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