Video Use in Evening Much Higher Across All Platforms

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The Nielsen Company explored video use across the space of a day for Americans in “The Cross-Platform Report” and found that television use is far more popular in the evening, with spikes of vigorous usage from 6 p.m. to 11 p.m. Meanwhile, online video reaches its afternoon peak at 4 p.m., then declines slightly until rising again and peaking at 8 p.m. Smartphone video use peaks at 5 p.m. and levels off starting at 6 p.m.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

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Both Tablet and Smartphone Video Use on Rise Over Year Span

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Smartphone and tablet video viewing is growing steadily in the United States. Tablet video viewing rose 32 percent from March 2013 to March 2014, while smartphone video viewing grew by 27 percent. However, the number of smartphone video viewers far exceeds tablet video viewing almost two-to-one.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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90 Percent of 18-29 Year Olds Watched Video Online in 2013

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Sixty-three percent of Americans watched video in 2013,
36 percent of which watched news video, according to Pew. Younger Americans are the biggest consumers of video, with 90 percent of those ages 18 to 29 watching video and 48 per- cent of which watched news videos, while 80 percent of those ages 30 to 49 watched video, 49 percent of which watched news video.

Those individuals earning US$50,000 or more per year were far more likely to be video consumers and news video consumers. Those who earned a college or graduate degree were far more likely to be both video and news video consumers, according to Pew.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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Male Millennials Are Highest Demographic for All Video Viewers

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Around the world, video viewers tend to be young and male. According to comScore’s Sept. 2014 report “Video Metrix,” 14.2 percent of males ages 15 to 24, and 13.8 percent of males ages 25 to 34 consume videos each month. Meanwhile, almost half as many females consume videos. Eight and a half percent of females 15-to 24-years-old and 8.4 percent of those 25 to 34 consumed videos. All video viewers in the 15-to 24-year-old category consumed an average of 66.8 videos per month, while all video viewers ages 25 to 34 consumed an average of 62.8 videos per month.

Far fewer Internet users ages 35 and older consume videos, and in smaller quantities, on average. Just 5.6 percent of males ages 35 to 44 consumed videos in Sept. 2014, while 3.1 percent of males age 45 and older consumed videos per month. Mean- while, 3.8 percent of females ages 35 to 44 consumed videos, while 2.1 percent of females 45 and above consumed videos. All viewers ages 35 to 44 consumed an average of 57.3 videos per month, while those 45 and above consumed an average of 53.2 videos per month, according to comScore.

While global video viewing numbers show the overall trend, regional and country-by-country video viewing statistics tell a far more powerful story: video viewers in some countries are huge consumers of video, while other countries haven’t caught up to the video viewing trend yet. These statistics help media companies build their strategies to both dovetail with current trends and plan for emerging trends.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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China Tops Video Audience and Videos in BRIC Countries

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While global video viewing numbers show the overall trend, regional and country-by-country video viewing statistics tell a far more powerful story: video viewers in some countries are huge consumers of video, while other countries haven’t caught up to the video viewing trend yet. These statistics help media companies build their strategies to both dovetail with current trends and plan for emerging trends.

For example, China has 447 million video users who consume an average of 47 billion videos per month for a total of 66.8 minutes per viewer per month. Meanwhile, Russia has a video audience of 69 billion viewers who watch 15 billion videos per month for an average of 62.8 minutes per month per viewer.

Seventy-four million Brazillian video viewers watch 19 billion videos per month for an average of 57.3 minutes per person per month, while 59 million Indian video viewers watch 3.7 billion videos for an average of 53.2 minutes per month per viewer, according to comScore.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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Music is 2nd Most Consumed Type of Video Online

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The most popular types of video genres consumed depend on the age group accessing them. Popular among the young crowd in the United States, particularly those 18-to 29-years-old are comedy and humorous (74 percent), followed by music (73 percent) and how-to (70 percent), according to Pew Research Center’s report, “State of the News Media 2014.” The most popular video genres for those 30-to 49-years-old are comedy, 60 percent; how-to, 57 percent; music, 53 percent; educational, 51 percent; and news, 49 percent. For those 50 to 64, favourite video genres are how-to, 34 percent; comedy, 31 percent; educational, 30 percent; and news, 27 percent.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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Millennials Lead in Viewed Content Categories except for…

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What are the demographic profiles of video viewers? According to eMarketer’s “Video Content Roundup,” the general rule for generational groups watching videos is, the younger the online users, the more likely they are to watch more than twice as much video as Baby Boomers, those 55 and older, according to the study. Television shows were the most frequently watched content, with 37 percent of Millennials, 26 percent of Generation X, and 16 percent of Baby Boomers frequently watching. Meanwhile, 33 percent of Millennials frequently watch user-generated video, while 21 percent of Generation X and 15 percent of Baby Boomers do so.

News is the only video category not dominated by Millennials. Twenty-one percent of Gen X, those ages 35 to 54, frequently consume news video, while 18 percent of Baby Boomers do so. Meanwhile, 13 percent of Millennials frequently access news video.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

 

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