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Hungary has struggled with political and press freedom roadblocks to growth in media, stunting revenue growth of TV, Internet and other media. Currently there is no nationwide radio commercial radio station in Hungary, as the government refused to reissue a license to its only station, Class FM, in November 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

In 2017, Internet and TV are the biggest draws for advertising expenditure, each expected to attract less than US$250 million this year, and less than US$300,000 million by 2019. Internet adspend is expected to exceed TV adspend by 2019, according to Zenith.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

The Netherlands was the 20^th largest advertising economy in the world, with US$4.7 billion in adspend in 2016, compared to the 13^th largest advertising economy in 2006, with US$4.6 billion in adspend, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

The Dutch ad market expanded by 2.6% in 2016 and is expected to grow 2.1% this year, fuelled mostly by Internet adspend. The Internet became the No. 1 adspend recipient starting in 2011, surpassing television and newspaper adspend. Since then, Internet advertising has gained momentum, and is expected to increase its share from 42.5% in 2016 to 48.7% in 2019.

Print media continues to slide in market share, and is expected to drop from 13.1% of total adspend in 2016, to 9.9% by 2019. Meanwhile, Zenith predicts that magazines’ share will fall from 7.8% to 6.2% during the same period.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Germany is considered the fifth largest advertising economy in the world, both in 2016 and projected for 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Total adspend rose by 3.1% in 2016, and we forecast 2% to 3% annual growth to 2019, according to Zenith. The Internet continues to gain market share, mainly at the expense of magazines and particularly newspapers, accounting for 31.5% of total adspend in 2016, up from 30.1% in 2015. Internet advertising is predicted to account for 36.4% of total adspend in 2019.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

Mexico, which has one of the strongest advertising economies in Latin America, behind Brazil and on par with Argentina, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Mexico is tracking as the 17^th largest adspend economy in the world in both 2006 and projected in 2019, with US$2.8 billion in adspend in 2006 and US$5.9 billion in 2019 from major media spend. In 2016, Argentina edges Mexico in the ranking, but Mexico is poised to surpass Argentina in 2019, Zenith predicts.

Television adspend leads the way, with an estimated US$3.3 billion in 2019, followed by Internet adspend, with a projected US$1.3 billion in adspend in 2019.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

The inflation rate was about 5.6% in 2016, and is forecast to be 4.3% this year.

After economic and political turmoil earlier in the decade, Columbia saw two consecutive years of strong growth: 33% adspend growth from 2013 to 2014, and 9% from 2014 to 2015. Since then, the adspend has evened out, and are expected to increase about 4% to 5% per year until 2019.

Television accounted for 43.4% of adspend, while newspapers accounted for 27.9% in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Unlike Latin America and much of the rest of the world, the Internet is not poised to exceed adspend for television and newspapers in the foreseeable future.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org