United States Holds First Place in News-Video Consumption

082216A

Despite the growing popularity of video news online, text- news still far outpaces video news. For example, text-based news, including lists, articles and blogs, rule in Japan, where 85 percent of users say they consume news via text, while only 10 percent access news videos. Japan is followed by Italy (84 percent), Brazil (81 percent) and Finland (80 percent) as countries with online users who favour text over video.

Meanwhile, the countries with the most video news consumption are the United States, with 30 percent consuming news video and 72 percent using text-based news, followed by Brazil with 27 percent, Italy with 20 percent and Finland with 18 percent of news users who access video news.

“Even though video is growing rapidly, it is still not to the level of text, which is exponentially higher. The trajectory is steep upwards. Our strategy for video is increasingly important. The audience is headed that way,” said Inga Thordar, front page editor for BBC.co.uk.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

Posted in Uncategorized | Tagged , | Leave a comment

Europe, Middle East, and Africa Video Consumption in Time of Day Generally Even

081916

Video consumption in the entire Europe, Middle East and Africa region is led by tablets and phones in the evenings,
and on desktops throughout the day, according to Ooyala’s “Video Index Q3 2014.” Video consumption on phones builds throughout the weekday and crescendos before bedtime, while consumption on tablets increases in the morning, dips during the afternoon, and then rises along with phones in the evenings. On the weekend, desktop-accessed video surges in the first half of the day, while tablet use and phone use increase in both the early morning and evening.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

Posted in Uncategorized | Tagged | Leave a comment

Chinese Video Viewers Consume an Astounding 42 Billion Videos Per Month

081516

Chinese video viewers consume more than 42 billion videos per month. Compared to Japanese video viewers, individual Chinese viewers consume far fewer videos for far less time per video.

However, in total, Chinese viewers consume more than twice the volume of videos as a reflection of the population of China and the high penetration of its video users.

As with other countries, Chinese users skew younger and male. The biggest users of video in China are 15-to 24-years- old, accessing 14.6 billion videos per month, while those ages 25 to 34 consume 13.2 billion videos per month.

 

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

Posted in Uncategorized | Tagged | Leave a comment

Male Video Viewers in Japan Access Almost Double than Female Counterpart

081216

WcomScore’s profile of video viewers in Japan corroborates GlobalWebIndex’s findings: Japan’s video viewer reach of the Internet population is 80 percent, skewing higher for some Web properties such as Google sites, particularly YouTube. Other popular video sites in Japan include FC2, Dwango, Yahoo! and DMM, all of which attract a much lower video viewer following compared to Google.

Male video viewers in Japan access more than double the number of videos and spend twice the amount of time on videos than their female counterparts, according to comScore’s “Video Metrix” report in Sept. 2014. Male video viewers ages 15 to 24 access an average of 393.6 videos per viewer per month, for an average of 4,229.8 minutes per viewer each month compared to female video viewers who access 203.4 videos per viewer per month, for a total of 1,706.7 minutes per viewer.

Comparatively, males 35-to 44-years-old access 318.6 videos per month for a total of 3,270.9 minutes per month, while women ages 35 to 44 access 193.5 videos per month for a total of 1,652.4 minutes per month. Compared to other countries, Japanese video viewers tend to access longform video, such as TV episodes and movies, thus driving up the average time spent on each video.

 

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

Posted in Uncategorized | Tagged | Leave a comment

Asia Pacific Video Consumption in Time of Day Rises at Night

080816

According to Ooyala’s “Video Index Q3 2014,” video access is most popular in the Asia Pacific region on desktops during the weekdays, particularly at the lunch hour, and on tablets and phones in the evening. On the weekend, desktop-accessed video happens in the first half of the day, while phone and tablet-accessed videos dominate in the second half of the day.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

Posted in Uncategorized | Tagged , | Leave a comment

Japanese Online Video Views Soars Past Sixteen Billion

080516

Video consumption is highest in the Asia Pacific region, where 90 percent of the population in Hong Kong, 89 percent in Vietnam, 85 percent in Singapore, 84 percent in both China and in Taiwan, and 80 percent in Japan access online video, according to “GWI Entertainment,” a Dec. 2014 report by GlobalWebIndex.

However, the average number of videos per viewer for Dec. 2014 varied considerably, underscoring the vast differences in usage patterns for every media, and in particular, video viewing. For example, Chinese video viewers consumed 29 billion videos in December 2014, or an average of 124 videos per viewers per month. Meanwhile, Japanese viewers accessed 16 billion videos and averaged 279 videos per viewer each month, while Indian viewers accessed 4 billion videos and each viewer averaged 62 videos per month.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

Posted in Uncategorized | Tagged , | Leave a comment

Mexico and Argentina Lead in Video Views in Latin America

080116

Mexico leads in video viewership in Latin America, according to comScore. Mexico’s video viewing audience averaged 14.8 videos per viewer per month, and 83.7 minutes of video per user during Sept. 2014. After Mexico, the second biggest consumer of videos is Argentina, with 11.4 videos and 55.3 minutes per month per each user; Colombia with 8.6 videos per user for the month and 28 minutes of video per month; Chile with 8.5 videos and 37.3 minutes per user per month; and Brazil with 8.5 videos and 53.7 minutes of video user per month.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

Posted in Uncategorized | Tagged , | Leave a comment