2017 marks the year internet takes over television in adspend

Reflecting a global trend, 2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure in the United States, which garners the largest adspend in the world, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Television adspend remains steady for the foreseeable future at about US$70 billion, while newspapers will continue their decline, and are surpassed by radio adspend this year.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Internet adspend surpasses all global adspend in 2017: Zenith

2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure across the globe, accounting for 36.9% of total adspend, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

By 2019, Zenith predicts Internet adspend to account for 41.7% of global adspend. While Internet is the fastest growing medium for adspend, it is slowing down to low double digits. Zenith reports that the Internet adspend grew 17% from 2015 to 2016, and predict an average annual growth rate of 11% per year from 2016 to 2019.

Zenith predicts the further decline of other traditional media adspend, at the expense of Internet adspend growth, most notably, TV, newspapers, and magazines.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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TV adspend remains dominant in Latin America: Zenith

Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Television claims 56.8% of the adspend share in 2016, compared with 18.8% for Internet, 11.8% for newspapers, 2.4% for magazines, 4.1% for outdoor/transport, 5.6% for radio, and 0.5% for cinema.

TV adspend will continue its surge, expecting to reach US$19 billion by 2019, up from US$11 billion in 2009. Meanwhile, Internet adspend has surged from US$1 billion in 2009 to a projected US$7 billion in 2019. Newspapers started their deep decline in 2014, from almost US$4 billion in 2014, to a projected US$3 billion in 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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Middle East & Africa adspend balanced, but declining: Zenith

Internet advertising is surging, but traditional media adspend is dropping precipitously in the Middle East & Africa, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

The drop in oil prices in 2014 and political turmoil have had a major impact on the Middle East and Northern Africa region’s economies, which in turn has forced advertisers to cut back on adspend.

This accounts for Zenith’s projection of a 9% drop in adspend between 2016 and 2017, following a 10.1% decline from 2015 to 2016.

Zenith predicts the Internet adspend will hit the US$1 billion mark by 2019, but meanwhile, TV adspend is expected to drop from US$800 million in 2017 to about US$600 million in 2019. Meanwhile, outdoor is expected to drop to about US$500 million, and newspaper adspend is predicted to slide to US$100 million, Zenith reported.

 

For more advertisng spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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Internet is leading adspend category in Asia Pacific in 2016

Circa 2016, Internet garners the majority share of adspend in Asia Pacific, with 39.3%, followed by television, 33.9%; newspapers, 10.4%; outdoor/transport, 9.2%; radio, 3.9%; and magazines, 2.5%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Internet adspend started to surge in 2011, and have continued with a hockey-stick trajectory. Of the more than US$200 billion adspend projected for 2019, Internet advertising is expected to fetch about US$100 billion, according to Zenith.

Comparatively, second-place television adspend has been flat at about US$60 billion. Meanwhile, outdoor and newspaper adspend is expected to level off at the same approximate amount of about US$20 billion, while  radio, magazines and cinema are expected to fetch less than US$5 billion each in 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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TV adspend dominates media landscape in Central & Eastern Europe: Zenith

Television adspend fetches the lion’s share of adspend in Central & Eastern Europe, with 52.5%, compared to Internet, with 22.9% adspend share in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Meanwhile, outdoor/transport garners 7.8%; newspapers, 6.1%; magazines, 5.1%; radio, 4.7%; cinema, 0.9%.

Television and Internet adspend have parallel trajectories: TV to about US$12 billion, and Internet to projected US$6 billion in 2019, according to Zenith. Meanwhile, newspapers, magazines, outdoor, radio and cinema share their place with less than US$1 billion in adspend each in 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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Internet adspend poised to surpass TV this year in North America: Zenith

With Internet and television adspend neck-and-neck in 2016 in North America, Internet adspend is poised to surpass TV this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Zenith projects TV adspend will remain steady at about US$70 billion by 2019, while Internet adspend is expected to reach more than US$90 billion.

Meanwhile, radio is expected to surpass newspaper advertising this year, as newspaper adspend continues its freefall.  Radio, outdoor and cinema remain steady over time, garnering just over 6% of the adspend share for radio and outdoor, and less than 1 percent for cinema.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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UAE economy drives failing advertising expenditure: Zenith

United Arab Emirates’ ad market dropped sharply in 2016, due to low oil prices and political uncertainty in the region. Despite adspend growing 4.5% in 2014, the political and economic picture will fuel adspend decline by 3.8% in 2015, and an estimated 17.3% in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

As low oil prices force the UAE to cut budgets, adspend will continue to fall 16.4% in 2017, and 9% in both 2018 and 2019, Zenith predicts. Unlike many other countries, UAE is led by outdoor advertising, followed by radio and cinema. Newspapers, television and magazines represent only a fraction of adspend in the UAE.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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TV and radio adspend rally, while newspapers decline in S. Africa: Zenith

South Africa is expected to recover from its economic slump this year, impacting positively on the advertising market. The ad market grew 1.3% from 2015 to 2016, and 2.3% from 2016 to 2017, and another 3% from 2017 to 2018, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Television adspend will be the biggest recipient of the stronger economy, growing its market share from 56.1% in 2016 to 60.2% in 2019; while radio is expected to grow from 16.5% to 16.9% during the same time period. Meanwhile, newspaper advertising is expected to decline from 16.4% to 13.3%; and magazines from 4.4% to 3.3%, according to Zenith.  Unlike most other countries, Internet spend is flat, due to economic and technological infrastructure issues.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Beijing study tour boasts top artificial intelligence brands

Artificial intelligence and other smart data strategies are the themes of the 6th Big Data for Media conference in Hong Kong from 7-8 December. The conference focuses on strategies and best practices in Big Data and AI for the media and advertising industries.

Among the top-rated international speakers are: Shailesh Prakash, CIO of the Washington Post; Tom Betts, Chief Data Officer for the Financial Times; and Xiaoqun Clever, Chief Technology & Data Officer, Ringier Media, among many others. Join us!

Limited time: Use code “BIGDATAMEDIA1” to receive 10% discount
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