LESS THAN A MONTH TO GO: Big Data Media for Week 2017

Join us! 4 Data & AI for Media events in 5 days 
Beijing study tour; Hong Kong field trip, conference & awards gala

 

Tencent, TouTiao, JD.com, Founder, Accenture: Learn from most advanced AI-driven companies in China

Top speakers for Big Data & AI for media conference

Delegates for the sixth Big Data & AI for Media conference will hear from the most savvy AI and data experts during the Big Data and AI for Media conference from 7-8 December in Hong Kong, including Alibaba, the FT, Washington Post, Ringier, Facebook, IBM Watson, UDN Group, Mediacorp and Next Digital.

To see the exciting 2-day programme, go here. To register, go here

 

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Economic, political conditions impact adspend in Brazil: Zenith

While Latin America is dominated by television adspend growth, economic challenges have driven Brazillian adspend to decrease since 2014 to 2009 levels. Similarly, while Internet adspend is increasing in double digits nearly everywhere in the world, Brazil’s Internet adspend has been stable since 2014.  Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Brazil, Argentina, Ecuador and Venezuela account for Latin American adspend in 2016. The Brazillian economy, which is suffering the worst recession since the 1930s,  is expected to improve in 2017, which will improve some adspend for the foreseeable future, particularly Internet adspend, according to Zenith.

The Internet adspend share is rising slowly, from 22.3% in 2015 to 23.4% in 2016. By 2019, Internet advertising spend is projected to account for 26.2% of all adspend. Meanwhile, the main loser is the newspaper industry, which garnered more than one-fourth of the adspend in the early 1990s. In 2016, newspaper adspend represented 5.5%, while it is expected to represent 4.2% of adspend share in Brazil.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Argentina adspend trends stabilise after economic crisis: Zenith

Argentina was the ninth fastest adspend country in the world from 2006 to 2016, having grown 228.6% during those 10 years, following an economic crisis, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

TV and the Internet continue to be the two leading adspend recipients, garnering 41% and 28.6% of the total adspend in 2016, respectively. Internet adspend overtook newspaper adspend  in 2016.

Part of the economic recovery was the effect on adspend. In 2015, adspend grew 32% in U.S. dollar terms, causing a dramatic spike in adspend. Ad volumes increased by 14%, mostly because of high spending on local and national elections, according to Zenith.  Meanwhile, media prices rose by 40%. Since then, media spend has stablilised, and is growing modestly for the foreseeable future.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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2017 marks the year internet takes over television in adspend

Reflecting a global trend, 2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure in the United States, which garners the largest adspend in the world, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Television adspend remains steady for the foreseeable future at about US$70 billion, while newspapers will continue their decline, and are surpassed by radio adspend this year.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Internet adspend surpasses all global adspend in 2017: Zenith

2017 marks the year Internet overtakes television as the leading recipient of advertising expenditure across the globe, accounting for 36.9% of total adspend, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

By 2019, Zenith predicts Internet adspend to account for 41.7% of global adspend. While Internet is the fastest growing medium for adspend, it is slowing down to low double digits. Zenith reports that the Internet adspend grew 17% from 2015 to 2016, and predict an average annual growth rate of 11% per year from 2016 to 2019.

Zenith predicts the further decline of other traditional media adspend, at the expense of Internet adspend growth, most notably, TV, newspapers, and magazines.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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TV adspend remains dominant in Latin America: Zenith

Television will continue to dominate advertising expenditure in Latin America for the foreseeable future, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Television claims 56.8% of the adspend share in 2016, compared with 18.8% for Internet, 11.8% for newspapers, 2.4% for magazines, 4.1% for outdoor/transport, 5.6% for radio, and 0.5% for cinema.

TV adspend will continue its surge, expecting to reach US$19 billion by 2019, up from US$11 billion in 2009. Meanwhile, Internet adspend has surged from US$1 billion in 2009 to a projected US$7 billion in 2019. Newspapers started their deep decline in 2014, from almost US$4 billion in 2014, to a projected US$3 billion in 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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Middle East & Africa adspend balanced, but declining: Zenith

Internet advertising is surging, but traditional media adspend is dropping precipitously in the Middle East & Africa, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

The drop in oil prices in 2014 and political turmoil have had a major impact on the Middle East and Northern Africa region’s economies, which in turn has forced advertisers to cut back on adspend.

This accounts for Zenith’s projection of a 9% drop in adspend between 2016 and 2017, following a 10.1% decline from 2015 to 2016.

Zenith predicts the Internet adspend will hit the US$1 billion mark by 2019, but meanwhile, TV adspend is expected to drop from US$800 million in 2017 to about US$600 million in 2019. Meanwhile, outdoor is expected to drop to about US$500 million, and newspaper adspend is predicted to slide to US$100 million, Zenith reported.

 

For more advertisng spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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Internet is leading adspend category in Asia Pacific in 2016

Circa 2016, Internet garners the majority share of adspend in Asia Pacific, with 39.3%, followed by television, 33.9%; newspapers, 10.4%; outdoor/transport, 9.2%; radio, 3.9%; and magazines, 2.5%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Internet adspend started to surge in 2011, and have continued with a hockey-stick trajectory. Of the more than US$200 billion adspend projected for 2019, Internet advertising is expected to fetch about US$100 billion, according to Zenith.

Comparatively, second-place television adspend has been flat at about US$60 billion. Meanwhile, outdoor and newspaper adspend is expected to level off at the same approximate amount of about US$20 billion, while  radio, magazines and cinema are expected to fetch less than US$5 billion each in 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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TV adspend dominates media landscape in Central & Eastern Europe: Zenith

Television adspend fetches the lion’s share of adspend in Central & Eastern Europe, with 52.5%, compared to Internet, with 22.9% adspend share in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Meanwhile, outdoor/transport garners 7.8%; newspapers, 6.1%; magazines, 5.1%; radio, 4.7%; cinema, 0.9%.

Television and Internet adspend have parallel trajectories: TV to about US$12 billion, and Internet to projected US$6 billion in 2019, according to Zenith. Meanwhile, newspapers, magazines, outdoor, radio and cinema share their place with less than US$1 billion in adspend each in 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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Internet adspend poised to surpass TV this year in North America: Zenith

With Internet and television adspend neck-and-neck in 2016 in North America, Internet adspend is poised to surpass TV this year, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.  Zenith projects TV adspend will remain steady at about US$70 billion by 2019, while Internet adspend is expected to reach more than US$90 billion.

Meanwhile, radio is expected to surpass newspaper advertising this year, as newspaper adspend continues its freefall.  Radio, outdoor and cinema remain steady over time, garnering just over 6% of the adspend share for radio and outdoor, and less than 1 percent for cinema.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

 

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