UAE economy drives failing advertising expenditure: Zenith

United Arab Emirates’ ad market dropped sharply in 2016, due to low oil prices and political uncertainty in the region. Despite adspend growing 4.5% in 2014, the political and economic picture will fuel adspend decline by 3.8% in 2015, and an estimated 17.3% in 2016, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

As low oil prices force the UAE to cut budgets, adspend will continue to fall 16.4% in 2017, and 9% in both 2018 and 2019, Zenith predicts. Unlike many other countries, UAE is led by outdoor advertising, followed by radio and cinema. Newspapers, television and magazines represent only a fraction of adspend in the UAE.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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TV and radio adspend rally, while newspapers decline in S. Africa: Zenith

South Africa is expected to recover from its economic slump this year, impacting positively on the advertising market. The ad market grew 1.3% from 2015 to 2016, and 2.3% from 2016 to 2017, and another 3% from 2017 to 2018, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

Television adspend will be the biggest recipient of the stronger economy, growing its market share from 56.1% in 2016 to 60.2% in 2019; while radio is expected to grow from 16.5% to 16.9% during the same time period. Meanwhile, newspaper advertising is expected to decline from 16.4% to 13.3%; and magazines from 4.4% to 3.3%, according to Zenith.  Unlike most other countries, Internet spend is flat, due to economic and technological infrastructure issues.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Beijing study tour boasts top artificial intelligence brands

Artificial intelligence and other smart data strategies are the themes of the 6th Big Data for Media conference in Hong Kong from 7-8 December. The conference focuses on strategies and best practices in Big Data and AI for the media and advertising industries.

Among the top-rated international speakers are: Shailesh Prakash, CIO of the Washington Post; Tom Betts, Chief Data Officer for the Financial Times; and Xiaoqun Clever, Chief Technology & Data Officer, Ringier Media, among many others. Join us!

Limited time: Use code “BIGDATAMEDIA1” to receive 10% discount
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Internet zooms past TV, newspapers for adspend: Zenith

Israel’s economy grew at the fastest rate in three years from 2015 to 2016 and is expected to continue for the foreseeable future, driving Internet advertising expenditure to double from 2014 to 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

TV continues to be the leading medium this year, but will be surpassed by Internet adspend by 2019, Zenith predicted. Internet’s ad share was 29.6% in 2016, up from

26.6% in 2015. Internet will represent more than 40% in 2019, Zenith predicted. Radio is stable, but print spend is falling as readership continues to decline.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Internet surges in Taiwan despite slow economy: Zenith

Despite a sluggish economy, Taiwan is expected to grow its Internet advertising expenditure, which recently surpassed television adspend and continues to surge.

All adspend, excluding Internet, dropped 11.6% from 2015 to 2016, as a reflection of the slow economy.  Print and out-of-home asdpend declined by almost 20%, while TV spend dropped 6.5%, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

For more advertisig spend and other digital media performance trends, go to www.NewsBizBlog.org

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South Korea is world’s 7th largest advertising economy: Zenith

South Korea the 7th largest advertising economy in the world for 2016, and is projected to remain in the 7th spot for 2019, according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

This year, Internet advertising expenditure in South Korea is expected to surpass television advertising at about US$4.5 billion, and will surge ahead for the foreseeable future. Meanwhile, the next largest advertising medium, newspapers, declined precipitously in 2014, and has plateaued at about US$2 billion from now until the end of the forecast period, 2019.

Adspend in South Korea grew 1.7% from 2015 and 2016, and is expected to grow 2.5% from 2016 to 2017. Adspend growth came in at 1.7% in 2016, and further growth of 2.5% is forecast for this year, according to Zenith.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Digital adspend up, traditional advertising decline: Zenith

Singapore’s 2016 advertising expenditure decreased 5.9% from 2015 to 2016, or $158 million Singapore dollars. Excluding digital, adspend dropped 7.4%,

Magazine adspend dropped 15%; Newspapers, 7.4%, TV, 5.1%; and radio, 0.9%, according to Zenith.

The adspend is expected to remain stable for 2017.  Total advertising expenditure is projected to reach $2.5 billion in Singapore currency this year and the market is expected to remain tepid before rebounding slightly in 2018. Growth in internet digital spend is projected to be about 10%,  Digital video providers like Netflix are entering the market to challenge free-to-air broadcaster Mediacorp and pay-TV providers Starhub and Singtel, according to Zenith.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Philippines is fast growing and top 7th adspend contributor: Zenith

The Philippines is the No. 7 top contributor of adspend in the world, with a projected US$2.2 billion new revenue contribution from 2016 to 2019,  according to Zenith’s Advertising Expenditure Forecasts, published in March 2017.

The country also is the third highest growth country at 63.7% growth rate from 2016 to 2019, contributing millions of new revenue into the advertising economy.

Advertising expenditure grew 29% from 2015 to 2016, and is expected to grow 20% from 2016 to 2017. Internet advertising accounted for about 11% of all advertising expenditure in the Philippines in 2016, which represents a doubling of its market share in just two years. By 2019, Zenith forecasts the internet’s market share will be 20%. Meanwhile, market leader television continues it strong showing, expected to quadruple to about US$3.6 billion from 2009 to 2019.

For more advertising spend and other digital media performance trends, go to www.NewsBizBlog.org

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Join us at Big Data for Media Week 2017

Join us at Big Data for Media Week 2017

4-8 December 2017 | Hong Kong & Beijing 
Where Data, Artificial Intelligence, Audience and Revenue Intersect

Join us at the 6th Big Data for Media Week, the only Big Data and Artificial Intelligence conference for the media and advertising industries. The event is targeted to media and advertising executives and data practitioners who want to learn about the most powerful strategies and tactical case studies on making money and improving processes at media and advertising companies.

This year’s main themes will focus on how Big Data and Artificial Intelligence is instrumental in driving revenue and enabling a stronger competitive edge in the highly contested battleground of digital and traditional media and advertising.

Experience innovative and thought-provoking keynotes, an audience analytics master class, and a two-day study mission to Beijing to learn about artificial intelligence-enabling strategies at some of the most advanced digital media companies in the world.

Limited time: Use code “BIGDATAMEDIA1” to receive 10% discount 

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Adspend in Malaysia favors newspapers, TV and Internet: Zenith

Newspapers, broadcast and Internet advertising expenditure is converging and is projected to intersect in the coming years, according to trajectories published in Zenith’s Advertising Expenditure Forecasts, in March 2017.

Malaysian government-monitored media experienced its share of ups and downs in adspend, with pay TV up 30%, cinema up 32%, newspapers down 13%, magazines down 21%, and radio down 5% from 2015 to 2016. Malaysia’s economy expanded at an annualised rate of 4.5% in the fourth quarter of 2016. Total adspend was down 1% from 2015 to 2016. Adspend is projected to rise 6% from 2016 to 2017, according to Zenith.

For more advertising spend and other digital media performance trends, go to http://www.NewsBizBlog.org

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